Lawn was attire limited to the menial class only has now entered in to the war of Brands; it is now a symbol of the elite class. If we go back to the late 90’s Gul Ahmed, Al Karam and the company were the only ones coming out with their lawn collection particularly suiting the hot weather of Karachi. In the last few years lawn collection has become a symbol of designers, where every top designer of Pakistan launched their lawn collection, playing with the consumer mind, making lawn a symbol of brand. It seemed more of season starting from January to say May lawn exhibitions are on the roll! One often thinks how did it all happen, what forced the designers to come out with their lawn collection? One reason could be that they needed to capture a bigger consumer. Today the industry and the designers have come together to bring out lawn prints, Deepak Perwani has collaborated with Orient textile, Kesa Summer Lawn Collection 2012 by Lala Textiles, and the list goes on and on and on.
Lawn cloth or lawn is a plain weave textile, originally of linen but now chiefly cotton. Lawn is designed using fine, high count yarns, which results in a silky, un-textured feel. The fabric is made using either combed or carded yarns. When lawn is made using combed yarns, with a soft feel and slight luster, it is known as “nainsook”. The term lawn is also used in the textile industry to refer to a type of starched crisp finish given to a cloth product. The finish can be applied to a variety of fine fabrics, prints or plain.
What the designers need is a platform where they can reach the mass market in a different style, enough with the hoardings and all. We have something new for you all. Lawn News is all about “You” yes “You”, where you can flaunt your Lawn!
A piece of advice:
We will tell you when is the right time to advertise for your lawn, when is the right time to spend so much on lawn exhibition, with the change in climatic conditions around the world the designer needs to put in a little logic as to when start with the exhibitions.
The term “lawn” derives from “Laon”, a city in France, which produced large quantities of linen lawn. Lawn is a lightweight, sheer cloth, crisper than voile but not as crisp as organdy. Lawn is known for its semi-transparency, which can range from gauzy or sheer to an almost opaque effect, known as lining or utility lawn. The finish used on lawn ranges from soft to semi-crisp to crisp, but the fabric is never completely stiff. Lawn can be white, or may be dyed or printed.